La gente de Boone: The Hispanic/Latine community
Stories of the Hispanic community of Boone
October 12, 2022
ispanic Heritage Month, held Sept. 15 – Oct. 15, is dedicated to celebrating Hispanic/Latine culture, history, accomplishments and more. In Boone, the Hispanic/Latine community makes up about 5% of the Boone population, according to the United States Census Bureau.
Although a small percentage, this community has brought their Hispanic/Latine heritage to the High Country, whether it be through food, music or cultural customs. From families to business owners, to faculty, staff and students, these are some of their experiences living in a predominantly white town.
Hispanic/Latine entrepreneurs of Boone
Throughout Boone, there are numerous Hispanic/Latine owned businesses, the majority of which are family owned.
Taqueria La Monarca located at 2530 U.S. Hwy 421 N, is a restaurant run by a mother and daughter duo, and is one of the newest Hispanic-run businesses in Boone.
Miriam Hernandez, the daughter of the duo and owner of Taqueria La Monarca, said the business opened in late May. She said the business was named after her mother’s Mexican grocery store, La Monarca Tienda Mexicana, also located in Boone.
Veronica Ramos, a cook at La Monarca, cutting open a gorditas to get it ready to be stuffed with meat, lettuce and cheese. Photo by Justin Hernandez.
The restaurant offers food such as tacos, burritos, tamales and quesadillas, as well as desserts such as ice cream and snacks such as mangonadas, a sweet and savory Mexican snack that mixes frozen mango puree with mango slices and chili seasoning.
Hernandez said growing a Hispanic business in a predominantly white town has been a learning experience. She said learning what non-Hispanic customers like influences what goes on and off the menu. However, Hernandez said they still make sure the menu offers Hispanic foods they enjoy.
Freshly made birria, a Mexican beef stew, from La Monarca. Photo by Justin Hernandez.
Although Hernandez and her family have lived in Boone since 2003, she said she is very proud of her heritage and said the restaurant is a way to connect to her roots.
“We’re just bringing a little piece of our Hispanic culture to the United States,” Hernandez said.
Raquel Cervantes, Hernandez’s mother, said Boone provides a lot of opportunities for the Hispanic community, and they appreciate all the opportunities and help they’ve been given, as well as their customers.
Los Tres Reyes is a local family-owned market located at 282 NC-105 Extension. Husband and wife Jose Luis Resendiz Arellano and Maria de Lourdes Merlos Rivera have run their business for 18 years alongside their three children.
The store sign of Los Tres Reyes, a family-owned tienda Mexicana found on the 105 extension. Photo by Justin Hernandez.
The market offers a variety of Mexican and Central American staple foods, snacks, fresh cheeses, meats and produce. The business also sells indigenous handicrafts they buy directly from native vendors in Mexico, such as beaded and woven jewelry, traditional and religious symbols like the sombrero, rosarios and more.
The business offers its customers a variety of services, from money transfers to package deliveries across Mexico and Central America, locals can come to run all their errands in one place.
The couple offers advice to Hispanics wanting to move to the area, and have donated piñatas and sweet bread to App State on several occasions for events. They often donate food to homeless shelters in the Boone area. Community and kindness are two qualities they said they find important.
Husband and wife duo Jose Luis Resendiz Arellano and Maria de Lourdes Merlos Rivera, owners of Los Tres Reyes, pose for a portrait. Photo by Justin Hernandez.
“We at a certain point try to help,” Arellano said. “There are Hispanic Americans there. Everything is there.”
Arellano mentioned that when coming to the area he found the Boone community to be “friendly.”
“Yo siento que está bien, lo que tiene la comunidad hispana,” Arellano said.
Originally from Mexico City, the couple worked in construction, farming and textiles before owning the market. They said they are thankful to the local community for supporting Los Tres Reyes for nearly two decades.
The family said they believe communities shouldn’t be selfish, and that instead, the community should aim to help each other rather than compete.
“A veces peleamos entre los latinos,” Arellano said. “A mi me gustaría que todos progresáramos.”
Arellano advises Hispanics to fight for positive changes.
“Yo les aconsejaría a todos los hispanos que luchen por un porvenir, por un mejor futuro, hacia la paz, hacia su propia familia.”
Marcelino Bonilla, owner of Santa Lucia, another local market, wants people to know that “in the United States, one comes to work and fight and get ahead, more than anything.”
Marcelino Bonilla poses for a portrait in his store Santa Lucia, one of the tiendas Mexicana in Boone. Photo by Justin Hernandez.
Bonilla said he also wants aspiring Hispanic entrepreneurs to “lose your fears and take that step that you want.”
Melanie’s Antojitos is a local fruit bar located at 196 Boone Heights Drive. The owner, Edson Mendez, said they’ve been in business since March. The name was inspired by Mendes’ 1-year-old daughter named Melanie.
Mendez said the reason they started the business was because he and his family would have to travel over an hour in order to get some of the Mexican snacks they now sell.
“I just wanted to bring it back closer to home rather than, you know, going elsewhere far,” Mendez said.
App State’s Hispanic student growth
The Hispanic/Latine population represents 8% of the student population at App State. This makes it the largest of all the racially/ethnically underrepresented student groups according to an email sent out by Chief Diversity Officer Jamie Parson. The population has increased by 123% since fall 2014.
Juan Berrocales is a Puerto Rican senior at App State, having moved to North Carolina from Puerto Rico eight years ago.
Berrocales said his experience at a predominantly white institution has been “interesting to say the least.” He said there have been a lot of cultural differences he’s faced since moving to North Carolina.
“Every day there is some type of reminder that I’m not necessarily from here,” Berrocales said. “Like I’m a stranger.”
To stay connected with his culture, Berrocales said he cooks and goes to places where he can speak Spanish, such as some of the local Mexican restaurants.
Berrocales also said finding and connecting with the Hispanic community in Boone has been a bit difficult. He said one has to “dig through to find it.”
Berrocales wishes there were Latin dance clubs in Boone and more opportunities for the Hispanic community to come together and express themselves, such as the Latin Hispanic Heritage Festival the Latin Hispanic Alliance hosted Sept. 23.
“I think stuff like that really brings people together to just express themselves and be part of their community,” Berrocales said. “And be comfortable doing so.”
Berrocales has also created a name for himself in the Hispanic community by starting a music career. He began in 2017 and got “hooked” on making music, specializing in reggaeton and Latin rap. His artist name is Cales, and he has music on platforms such as Spotify and Apple Music.
Carlos Ruiz is another student who has made a name for himself in the university’s Hispanic community. Ruiz, an App State senior, is the vice president of LHA and is of Mexican descent.
Ruiz said he carries his ethnic heritage with pride. He said he tries to show off and be a part of his culture as much as possible, especially in Boone, where there are “small pockets” of it “here and there.”
“Everywhere I go, I go being Mexican,” Ruiz said. “So I really try to walk everywhere I go, proud of that.”
Ruiz said he tries to make as many connections with other Hispanics and Mexicans as he can while at App State.
“I will continue to, like, show that I am Mexican and try to make those connections with other people who might feel a little bit more, I guess, put to the side or a little bit silenced,” Ruiz said.
Ruiz said he believes there are some misconceptions about the Hispanic/Latine community, especially when it comes to communication.
“It’s a misconception to believe that just because one can’t clearly, 100% understand you, or English is their second language, it takes away their ability to do something,” Ruiz said. “Hispanic, Latinx people are very capable.”
Ruiz believes another misconception about the community is that people within the community aren’t educated.
“Every single Hispanic person I’ve talked to has been educated. Whether it’s traditional education or a different form of education, they know what they’re talking about,” Ruiz said.