The Student News Site of Appalachian State University

The Appalachian

The Student News Site of Appalachian State University

The Appalachian

The Student News Site of Appalachian State University

The Appalachian

Newsletter Signup

Get our news delivered straight to your inbox every week.

* indicates required

Beer Fest taps success in sold-out sixth year

Carolyn Ward speaks with a patron about her father’s homemade beer. Ward’s father, Andy Mason, has been brewing beer for almost 25 years. Photo by Chelsea Fisher | The Appalachian

Carolyn Ward speaks with a patron about her father’s homemade beer. Ward’s father, Andy Mason, has been brewing beer for almost 25 years. Photo by Chelsea Fisher  |  The Appalachian
Andy Mason has seen the High Country Craft Food and Beer Festival grow every year for the past six years.

“Every year it’s almost doubled until we put a cap on it,” Mason said, who brews his own beer at home.

Mason started working as a vendor when the festival first debuted in 2007 and said it’s the people at the festival that bring him back every year.

 

 

What started as a small beer festival with four vendors and approximately 300 patrons in 2007 has grown into an event with more than 50 vendors and approximately 2,000 patrons for this year’s event, held Aug. 31.

This year, the name of the festival was changed from the High Country Beer Festival to the High Country Craft Food and Beer Festival, which better represents the fermentation sciences program, said Brett Taubman, associate professor in the Department of  Chemistry at Appalachian State University.

“Obviously, [it’s] not just about beer,” he said. “It’s about all things fermentation.”

While the final numbers have not been calculated, Taubman said he believes the festival grossed more than $60,000 this year.

There were more educational seminars held this year as well, which included food and beverage pairing classes and more beer tastings, according to hcbeerfest.com. The Ivory Tower Brewery, which is operated by the university’s fermentation sciences program, also had a tent and provided beer samples at the festival.

The fermentation science degree was officially approved by Appalachian State this summer, but Taubman said money earned from the festival each year helped start the degree. The festival also donates a portion of the profits to organizations in the High Country.

Taubman said he considered the event a success, despite the rain that persisted for two hours during the event.

“I think it was nice,” Taubman said. “I mean it was the first year it rained on us considerably, but despite that, it still went very well. Overall, I was pretty pleased in general with the event. We raised some money for lots of local charities and the fermentation sciences program.”

Sam Howe graduated from Appalachian in 2012 and drove from Charlotte with friends to attend this year’s festival.

“I think it’s pretty obvious why we came – for the beer,” he said. “And good times and friends of course, but mostly just the beer.”

Story: CHELSEY FISHER, Senior News Reporter
Photo: CHELSEY FISHER, Senior News Reporter

Leave a Comment
Donate to The Appalachian
$1111
$5000
Contributed
Our Goal

We hope you appreciate this article! Before you move on, our student staff wanted to ask if you would consider supporting The Appalachian's award-winning journalism. We are celebrating our 90th anniversary of The Appalachian in 2024!

We receive funding from the university, which helps us to compensate our students for the work they do for The Appalachian. However, the bulk of our operational expenses — from printing and website hosting to training and entering our work into competitions — is dependent upon advertising revenue and donations. We cannot exist without the financial and educational support of our fellow departments on campus, our local and regional businesses, and donations of money and time from alumni, parents, subscribers and friends.

Our journalism is produced to serve the public interest, both on campus and within the community. From anywhere in the world, readers can access our paywall-free journalism, through our website, through our email newsletter, and through our social media channels. Our supporters help to keep us editorially independent, user-friendly, and accessible to everyone.

If you can, please consider supporting us with a financial gift from $10. We appreciate your consideration and support of student journalism at Appalachian State University. If you prefer to make a tax-deductible donation, or if you would prefer to make a recurring monthly gift, please give to The Appalachian Student News Fund through the university here: https://securelb.imodules.com/s/1727/cg20/form.aspx?sid=1727&gid=2&pgid=392&cid=1011&dids=418.15&bledit=1&sort=1.

Donate to The Appalachian
$1111
$5000
Contributed
Our Goal

Comments (0)

All The Appalachian Picks Reader Picks Sort: Newest

Your email address will not be published. Required fields are marked *