The Student News Site of Appalachian State University

The Appalachian

The Student News Site of Appalachian State University

The Appalachian

The Student News Site of Appalachian State University

The Appalachian

Newsletter Signup

Get our news delivered straight to your inbox every week.

* indicates required

What the new Bethesda-Nintendo relationship means for the Switch

What+the+new+Bethesda-Nintendo+relationship+means+for+the+Switch

In November 2012, Nintendo Co., the popular Japanese video game company, released the Wii U video game console.

The console was released as the follow-up to the incredibly successful Wii system, and Nintendo had high hopes for it.

Unfortunately, the console vastly underperformed financially which caused it to fall far short of meeting Nintendo’s expectation of recreating the Wii’s success.

The console was plagued with myriad issues, including lackluster launch titles, a steep $350 price point and poor marketing decisions that left many consumers confused as to whether the Wii U was a brand-new gaming console or merely an upgrade to the Wii.

What proved to be the final nail in the coffin, however, was the distinct lack of third-party game support.

Third-party games are those which are created for a console by any developer other than the one which designed the console. They can prove incredibly beneficial to a console’s longevity as they create a more expansive and diverse video game library to choose from, which removes the burden from the console’s parent company in creating all of the games for the system.

The Wii U, especially when compared to its market rivals, the Xbox One and PlayStation 4, lagged heavily behind in this regard and its sales numbers reflect it.

According to Nintendo’s financial data, the Wii U only sold 13.5 million units in its lifetime, a statistic that pales in comparison to the Wii’s 101.63 million units.

The system eventually gained some quality third-party titles, but it was too little, too late as those titles were already present on the previous generation of Xbox and Playstation consoles.

This lack of a strong third-party’s support resulted in the Wii U being Nintendo’s worst-selling flagship console made to date and just a mere 18 months after the release of the system, the third-party support that had existed was virtually gone.

In March, Nintendo released the Nintendo Switch, a console-handheld hybrid that aimed to bridge the gap between couch and on-the-go gaming.

The reveal and initial launch of the Switch seemingly showed that Nintendo had learned from the mistakes it had made with the Wii U. The Switch’s launch titles were positively received by critics and fans alike and Nintendo ran an incredibly effective ad campaign that highlighted exactly what the console could do.

Despite initial criticism from some tech journalists, such as Ben Gilbert from Business Insider, that Nintendo still had not learned its lesson about the importance of third-party support, Nintendo has been trying to prove otherwise by heavily marketing games from third-parties.

Notable titles include Mario + Rabbids Kingdom Battle by Ubisoft, NBA 2K18 by Visual Concepts and 2K Games and The Elder Scrolls V: Skyrim, which is of particular note because it comes from Bethesda Studios, a company known for its mature role-playing and first-person shooter games.

Skyrim being announced for the Switch was shocking, particularly because Nintendo consoles have never been platforms for games of that style before.

Skyrim isn’t the only Bethesda title coming to the Switch. Recently, Bethesda announced that the classic smash-hit shooter Doom and the still in development Wolfenstein II will both be ported to the Switch, Doom releasing this holiday season and Wolfenstein II sometime next year.

Bethesda’s vice president of marketing, Pete Hines, has announced that the company would like to create a long-standing partnership with Nintendo in order to make its games available for an even wider audience to play and enjoy.

This is wonderful news for the Switch, as the system is still relatively young in the gaming market and being supported by a development juggernaut like Bethesda can have a tremendous impact on the system’s market value.

Additionally, with Bethesda’s support of the Switch, there are high hopes that other prominent third-party developers may turn to the system as a means of reaching as many consumers as possible.

It is clear that the Switch is currently in a much better place than the Wii U was at the same point after its release. The system has already sold 4.7 million units as of June, a figure that is being held back due to the demand of the system far outstripping the supply. The potential for third-party support is a sign of even greater things to come for the Switch, hopefully preventing the system from meeting same unfortunate fate as the Wii U.

Joshua Baldwin is a first-year computer science major from Greensboro, North Carolina

Donate to The Appalachian
$1500
$5000
Contributed
Our Goal

We hope you appreciate this article! Before you move on, our student staff wanted to ask if you would consider supporting The Appalachian's award-winning journalism. We are celebrating our 90th anniversary of The Appalachian in 2024!

We receive funding from the university, which helps us to compensate our students for the work they do for The Appalachian. However, the bulk of our operational expenses — from printing and website hosting to training and entering our work into competitions — is dependent upon advertising revenue and donations. We cannot exist without the financial and educational support of our fellow departments on campus, our local and regional businesses, and donations of money and time from alumni, parents, subscribers and friends.

Our journalism is produced to serve the public interest, both on campus and within the community. From anywhere in the world, readers can access our paywall-free journalism, through our website, through our email newsletter, and through our social media channels. Our supporters help to keep us editorially independent, user-friendly, and accessible to everyone.

If you can, please consider supporting us with a financial gift from $10. We appreciate your consideration and support of student journalism at Appalachian State University. If you prefer to make a tax-deductible donation, or if you would prefer to make a recurring monthly gift, please give to The Appalachian Student News Fund through the university here: https://securelb.imodules.com/s/1727/cg20/form.aspx?sid=1727&gid=2&pgid=392&cid=1011&dids=418.15&bledit=1&sort=1.

Donate to The Appalachian
$1500
$5000
Contributed
Our Goal